With so much clutter at an exhibition or expo amidst hundreds of other brands, standing out is difficult, no matter which brand you may be. See how Wife designed a one-of-a-kind stall for KEC to cut through the noise and make a lasting impression.
As Elecrama is a platform for the brand to showcase its innovation and strengths, detailed research about the brand was important. Even the understanding of the stall space and competitors of the brand was another key factor.
In order to change the perception of KEC for everyone who visited the stall by creating an experience that brings everyone to KEC, the stall space was to be converted into a city built by KEC. This would showcase the strengths of the brand in a very technologically advanced manner.
No 2-D image visuals could justify what the KEC city actually was hence 3-D visuals of the entire idea were created.
The theme chosen was to create and give visitors an experience of the KEC City by converting the stall space into a cityscape itself.
The layout was made keeping in mind the guidelines and the requirements of including an enclosed meeting / discussion room. The entire layout was extremely technologically advanced and portrayed each of the brand’s verticals in the most efficient way.
It was the brand’s power transmission, distribution and cables that were carefully depicted. This element also completes and complements the look of the KEC City using makeshift transmission towers and power lines.
To showcase how solar and renewable resources are the next steps of energy and power, solar panels were depicted in the form of clouds in the city design to seamlessly blend in.
For showcasing the brand’s solar vertical even further, street lights were designed with innovative shape and size which were to be powered by solar energy, courtesy of KEC solar panel technology.
The facility desk was carefully designed and placed in a manner where it didn’t create any obstruction to the city design. This also featured placement for the brand’s logo which was designed to be an in-lit to attract more eyeballs.
The meeting room and the control room for the stand were situated in a railway structure that also portrayed the brand’s vertical of laying tracks for railways and included a futuristic train car, tracks and even a tunnel.
AR was also incorporated into the stall design to provide an enhanced interactive experience like no other to every visitor that came through the city.
Two-sided branding panels were designed to be used for representative purposes; only that would showcase KEC’s verticals and their ability as a turnkey EPC company. These also featured other important communication for the brand in the form of road signs that would draw people’s attention as they walk through the street.
A motion sensor glass projection walkway on the exterior of the stall was another feature of the KEC city that would showcase the journey of KEC and its impact in India and the world.
The Road Signage created for the city included LED screens that would alternate between logos and signs that advised visitor on how to make their way through the stall.
The city’s traffic signals were strategically located at the beginning of every road. These one-of-a-kind signals don’t direct car traffic but were instead meant to control the flow of visitors.
Leaving no stone unturned, a special focus was laid on all elements including the furniture which represented KEC’s vibrant colours making it look innovative and fresh.
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