Catching the attention of the everyday web surfer isn’t as easy as it sounds unless you have Wife by your side. Learn how Wife helped Yahoo! Cricket reach diverse target groups through dynamic web banners.
With the idea cemented, the team began creating the ideal line that would go on every web banner as well as began the process of translating the same into various local languages to ensure maximum reach and conversion for the ad.
Once the content was set, it was time to get the design rolling to create variations of the banners for different mediums and sizes. Each of them then had to incorporate the content in regional languages which were carefully translated and verified several times over to reflect colloquial speech patterns.
Three overall variations were finalized out of which two were executed in varied languages and one was the motion banner. To make the banners catch the attention of anyone, whether cricket fan or not, each banner was carefully crafted to draw attention by effectively using the brand’s colours. The banners even featured elements like Dadaji’s spectacles, pen and the Yahoo! Cricket ball depending on the required banner size.
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