CricketNext at IAMAI

CricketNext is a revolutionary app brought forth by the Network18 Digital group that keeps one updated with the latest cricket buzz. Wife took on the task of creating awareness, building equity, promoting interest and consequently generating leads for the app at IAMAI 2018.

Prologue

Wife was faced with the challenge to introduce Cricket Next to industry experts (cricket and non-cricket fans alike) at the IAMAI 2018 who aren’t aware of it and convince them to download and engage with the app.

Once Upon A Time

CricketNext is an app and website that keeps you updated with the latest cricket buzz. The app has various features that needed to be introduced to the visitors at IAMAI in an engaging manner. Hence, Wife decided to design an experience that embodied the theme of Cricket in a unique and visually appealing manner. This Pop-up had to be engaging enough for people to remember and want to download the app.

Odyssey

The CricketNext experience kept visitors engaged with a quirky and exciting table-top cricket game – one that not many had experienced before. The set was full of look-alike stadium lights, stumps and a life-sized phone that had the app pre-downloaded for the audience to experience it. This gave CricketNext control over the first impression of their app on the new users.

Climax

IAMAI is an educative convention for digital enthusiasts. With all the different stalls and events it was crucial for the CricketNext pop-up to not only stand out but also complement the event. We managed to break through this challenge by not only making the pop-up informative but also engaging.

HAPPILY EVER AFTER

The experience did what it was set out to do. It put forth to our audience that the future of Cricket is CricketNext. The brand experienced innumerable downloads, great reviews and some also reported that it was one not only innovative but also elevated their IAMAI experience.




HAPPILY EVER AFTER

The experience did what it was set out to do. It put forth to our audience that the future of Cricket is CricketNext. The brand experienced innumerable downloads, great reviews and some also reported that it was one not only innovative but also elevated their IAMAI experience.

Contact Us

You can also reach us through:

  • E-mail: curious@thewife.in
  • Address: Office no. 21, Level 1 & 2, B-Wing, Pink Apartment, Seven Bungalows Garden, Versova, Andheri West, Aram Nagar Part 1,Aram Nagar, Versova, Andheri West, Mumbai, Maharashtra 400061
-->