Go into exile, chase away demons in forests, abduct maidens, leap across the vast ocean, move a mountain, lay waste to an entire army of raakshas and even slay a powerful king. All this is possible only because of the most important element of any epic - the Wife.
To figure that out, we had to first come up with a list of all those things that made Diwali feel like, well, Diwali. From this list emerged the enemy of Diwali night itself, an enemy that hid right under our noses this whole time. That enemy was the bland and life-threateningly boring pack of playing cards. These cards have forever haunted our Diwali nights with their pale traditional designs and low quality paper. Wife decided that something had to be done, this foe had to be vanquished and that our Diwali game of cards had to be as colourful as good old Diwali itself. So we set out to forge a weapon that would finally vanquish our evil foe, the Wife’s Epic Diwali deck of cards.
In relation to this, the objectives were:-
After scratching our heads for a while, the idea finally slapped us in the face with its pure simplicity. It had to be Ramayan, the very reason for which Diwali itself is celebrated. We figured we had 54 cards to tell the whole story of Ramayan
With our self-awarded degrees in all things Ramayan (after nights of research), we got down to setting the tone for the cards. Obviously, just because our theme was Ramayan didn’t mean our tone and copy had to be that of Valmiki’s however that was tricky since the subject matter was a sensitive subject and we did not want sentiments to be hurt at any cost. So we had to create a balance between subtlety and effectiveness when it came to the copy and carefully constructed design. The design language was set in place to have a little bit of Wife and hence each character was created using various permutations and combinations of triangles - a core element in Wife’s identity.
We spread our imaginary deck of cards out on the floor and started to place each character and scene accordingly. Every deck typically came with 4 suits that had their own face cards and rank card, i.e., casino jargon for the 3 royal cards and the number cards. With 4 kings to begin with, we figured Dashrath, Ram, Ravan and Sugriv were the ideal fit for the Kings. It only made sense to then have their respective wives be made the Queens and their supporting characters the Jacks. Another added value we set up for the cards was that the rank cards of each suit would depict scenes from Ramayan in chronological order.
Our cards received a great reception from everyone we sent them out to but the ultimate success for us was that, as intended, people actually played with the deck on Diwali.
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