Times Network & AMFI Jan Nivesh

The Times Network and the Association of Mutual Funds in India (AMFI) kicked off the largest Investor Outreach Program of India – Jan Nivesh in Mumbai on June 27, 2018. The initiative was to travel across multiple cities in India over the course of six months, which was aimed at creating awareness about the benefits of investing in mutual funds.

Prologue

The Times Network and the Association of Mutual Funds in India (AMFI) kicked off the highly talked about investor education campaign, Jan Nivesh in Mumbai on 27th June 2018. The initiative was aimed at creating awareness about the benefits of investing in mutual funds and would travel across 100 cities in India over the span of the next six months. For this, Wife had to ensure the entire event came together seamlessly including the set which had to be designed and assembled at each venue. Beyond that, Wife also had to manage show running. Wife wanted to support the launch of an initiative that is to reach out to millions of people across the country developed by AMFI & Times Network jointly towards a shift from an agrarian mind-set towards Mutual Funds and be a part of the India Growth Story.

Once Upon A Time

Jan Nivesh carrying the message of ‘Aajkikamai, bhavishya mein kaam aai’, wanted to instil in people a sense of security towards the mutual funds, which are by far seen as a precarious investment proposition.

The aim of the idea was to guide the savings behaviour of the Indian populace and to drive them towards a better future.




The Odyssey



Planning

In order to design the appropriate set for Jan Nivesh, understanding each venue was essential. Wife then decided on what elements could be included accordingly that would be feasible to replicate at virtually any venue. The design was to put forward a set that looked simple and impressive while keeping in mind the nature of the event and the conceptualization as per the thematic requirement. It was a priority that the design should aptly showcase all kinds of investments including mutual funds and thus it was designed strategically. The stage design also included a representation of Jan Nivesh’s logo.




The Story

The overall design epitomizes ‘The Growth Story’ of India. The design took inspiration from multiple elements of the logo and other elements which make the event experience larger than life. The arrow of growth was used as a structure across the set to showcase growth, the thorough medium of mutual funds. The two LED screens used serve the purpose of using the height of the venue, while the centre screen will majorly have home looks to add to the beauty of the stage, the right LED will be used to show live feed and presentations. The identity and spirit of Jan Nivesh was also brought to life in the form of the half-circle behind the screens which signifies a rising sun and hence a rising India. Overall the set breaks away from the ordinary by taking a risk towards an asymmetrical, dynamic design and most importantly represent one that people will remember, which will drive the overall positioning and equity of Jan Nivesh in the present and the future.

There were a lot of other elements designed to create an even bigger impact which included:

Standees

The uniquely shaped standees were designed in the spirit of showcasing growth across each venue for Jan Nivesh starting from the first touch

Registration Area

The registration backdrop and table was created with contrasting colours while being absolutely practical and functional in nature. The table, on the other hand, lends the area to Jan Nivesh’s key communication line and becomes a key touch point in itself.


Photo-Op


The photo-op backdrop resonates the same energy as the rest of the event designs, while stating the prefix of a powerful message – “I Pledge…’ which was then completed by attendees who would stand with placards. These placards would bear content relevant to the idea of investing and would lend a strong impact on the event and its reach both digitally and otherwise.

Chequered Background

A simple yet functional design, the chequered backdrop was designed to make sure that bytes, vignettes or any video content that needs to be created covers the 2 presenter logos with the emphasis on the Jan Nivesh logo.


Execution


A simple yet functional design, the chequered backdrop was designed to make sure that bytes, vignettes or any video content that needs to be created covers the 2 presenter logos with the emphasis on the Jan Nivesh logo.

Climax

The launch event saw intriguing panel discussions along with the channel reporters reaching out to Jan Nivesh discussions in many cities across India. During the discussions the team managed to get seamless video transmissions from various reporters to give the live audiences a feel of the magnitude of the launch event.

Happily Ever After

The nationwide movement saw thousands of people across India pledging to invest at least one day’s income, every month in Mutual Funds. The evening was graced by Jayant Sinha, MoS for Civil Aviation; MK. Anand, MD and CEO, Times Network; G. Mahalingam, Whole Time Member, SEBI; and A. Balasubramanian, Chairman, AMFI along with corporate stalwarts such as A. Vellayan, Executive Chairman of Murugappa Group; Dinesh Khara, Managing Director, SBI; Keki Mistry, Vice Chairman & CEO, Housing Development Finance Corporation; and S. Ramesh, Chief Financial Officer, Lupin were amongst many other prominent leaders and dignitaries. With the ever-growing number of people who are pledging towards the movement, this campaign will keep educating Indians to review their saving behaviour and consider investing in Mutual Funds to make sure your one day’s salary will be of great use in securing your future.

Epilogue

Due to the success of Jan Nivesh in terms of turnout and execution, the vast number of attendees managed to gain first-hand knowledge that empowered them to invest confidently, by saving their salaries and investing wisely in mutual funds thus driving them to a better future.

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